Nadja Halilbegovich: Well, I think if we define brands as logos and labels that we see in everyday life, that we see through ads on television, billboards, radio, television, newspaper, even on the clothes we wear, then they’re extremely powerful because we see them everyday and they stimulate our minds, our hearts, they stimulate our thought process and often they overwhelm us. I myself find that so many signals and signs and flashing billboards and the flashing screens can often very much influence what I'm thinking and what I'm feeling at the time. I think they’re very powerful because obviously they influence us not only in the mind and in the heart but also monetarily. Oftentimes we’re, you know, all of a sudden this desire and surge of wanting arises in us. However, if I think of governments, I think of extreme power and huge power because governments are those that bring us and take our countries to war, that defend our borders, defend our countries, they’re the ones who spend the budget for different things, fund our schools, fund our health services. So I would say that still governments are more powerful but definitely both brands, logos, labels, are powerful as well.