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119 responses | 2 votes

Sep 5, 2006 2:50:47 PM cite

Are brands more powerful than governments?

by Barcelona Forum 2004

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Apr 2, 2007 4:46:34 PM cite

people give government power and government give brands power so really niether have the most power the public do, but its more a question of what they do with this power and also what we do or in most cases don't do with ours.

by Muggy

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Sep 11, 2006 2:53:39 AM cite

The problem is that Brands (Large Corporations) and Governments opperate is diferent areas. Corporations are ruled strictly by Profit. Governments are ruled by the will of the people to regulate and protect. Corporations are regulated by Governments, even though they attempt to influence those regulations. Both have a function, and in their place each is more powerful than the other.

by thedoc

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  For sure by wtp 2 votes

Sep 10, 2006 3:52:26 AM cite

Brands have much more influence and influence many more people than governments. For Example, take the typical life of a kid. At low ages you have to wear certain shoes and clothes to be accepted by your "gang", "group" or whatever. You have to drink certain drinks. You have to smoke a special brand of cigarettes to be hip. At that age, no kid is interested in politics, but mobile phones, clothes, playstations and so on. And its not about functionality, but brands. Getting older does not encurage the young teenagers or adolecents to be automatically interested in what the government does. They are still aware of brands. Most people get interested in politics when coming to university. Thats the time, when most young people start to think about whats wrong or right. What needs to be changed. What needs to be done. Take the protest against Coca Cola for example. The Protest started at some university and then started to spread out. Or take the protest against Hitler in the third Reich. Most activists where students. This does not say, that non-studieing people dont have no interest in politics. But take a look at what newpapers (I wouldnt really call them newspapers, like Bild, Sun, etc) are read by people working at construction sites for example. So maybe at a certain age the people get aware of brands not beeing so importaint. That its not the car you are driving, not the beer you drink nor the jeans you wear, but you yourself as an individuum who counts. But only a few get this far.

by wtp

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Sep 9, 2006 3:06:12 PM cite

they can move easier to another continent by selling,buing,hire/firering ... compared with governments who needs to make wars for this.

by shybyte

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Sep 9, 2006 10:00:00 AM cite

Antoschka - Ekaterina Moshaeva: Yes, of course. (It’s a globalization time. It’s a big concern have big power, because they have big big money. But I think it is a ratio, it is a process, and when people who working at concern begin change your mind, go to a new level in consciousness, begin thinking, because in concern are working simple people. They must think and must do something to change politic from concerns. We need a lot of power, a lot of initiative to change the politic of concern. ) I has been born in Siberia for example, and my country is Russia. Now we have changed the political system, because it used to be socialistic country and now it is a capitalistic one, and it is developing itself according to principles of any other capitalistic country in the world. It’s a globalization time, big concerns exercise considerable power. They practically control politicians, because economical resources, fuel are concentrated in hands of concerns, which influence politics, because people and government become corrupt too. It is possible to buy everything. I think, the only way out of it would be the change of our self-reflection. We have to change our self-reflection; otherwise we would end in chaos and destructiveness.

by Antoschka - Ekaterina Moshaeva

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Sep 9, 2006 10:00:00 AM cite

Abbas Beydoun: Yes, brands can be more powerful than governments in many times, which means that the brands themselves are like independent states.

by Abbas Beydoun

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Sep 9, 2006 10:00:00 AM cite

Alvaro Restrepo: Recently some countries are trying to develop brands to identify their own identity or their own symbols that identify their main issues. And in a way, it is trying to [recuperate] or the make the commercial products as a way to sell their values as if they were products and I think that governments have a more obligational duty to defend their own values, but at the same time they have to know who they are. Sometimes this economic power takes over the values of a country and that’s why countries have to really try to get their own, to go deep into the soul of their culture to know what, but it identifies them deeply.

by Alvaro Restrepo

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Sep 9, 2006 10:00:00 AM cite

Ana Lucy Bengochea:

by Ana Lucy Bengochea

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Sep 9, 2006 10:00:00 AM cite

Andries Botha: I’m not exactly sure. It’s difficult to know the distinction between branding as a commercial subtext and government as an implementor of economics -- of economic policy. It would seem to me that there is a confusing line between the way in which government and economics finance and support one another. So I would say, government is really economics and process.

by Andries Botha

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Sep 9, 2006 10:00:00 AM cite

Angaangaq Lyberth: Many, many governments are ruled by the brands. The whole economy of the nation is based on what the brands can bring into the land. And thus the whole system becomes governed by those powerful brands. You cannot do anything without those brands limiting the expandability, limiting the capacity of the people to be self-sufficient. You can see that in the oil and gas industry, you can see that in the soft drink industry, you can see that in the footwear industry and many other consumer products, which are really governed by those individual brands. So you and I, we don’t have the kind of freedom we dreamt we had.

by Angaangaq Lyberth

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Sep 9, 2006 10:00:00 AM cite