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Sep 9, 2006 10:00:00 AM
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Ashok Gangadean: I think brands, they can mean corporate powers, corporate structures. And so a brand can be some very powerful corporation, whether something like Xerox or Boeing or whatever the name may be, Volvo. They vary all across the planet. Corporations are extremely powerful and brands therefore carry that corporate signature of corporate power and money and influence. And we know that certain corporations and brand names are enormous, in the billions of dollars, in their worth and their command of funds and influence on the planet. And in this respect, from the monetary point of view of budgets, obviously, some of the great corporations of brands are far more powerful in that respect than many governments. The smaller governments in particular.
So that in this respect, brands in terms of the money and funds and influence in the media and on a global scale can and are in this respect more powerful than certain governments. And this is a deep question that we have to look at in terms of understanding the forces on the planet, forces of globalization and to understand the question of balance and whether, for example, NGOs, non-governmental organizations, can come forth and marshal alliance powers to really counterbalance the profound, powerful economic forces that brand names can command, especially in the way the media works and the marketplaces works.
So we have deep question to think about concerning the power of brands versus government, but also regarding the interest of human beings and people and citizens all around the planet. So this is an excellent question to begin this deep dialog.
by Ashok Gangadean
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