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Sep 9, 2006 3:45:00 PM
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Brian J. Weller: Well, I think this question runs from the last question and I would say there are a number of strategies. One is to resist transnational corporations from dominating local cultures. On the face of it the say yeah, we’re coming in to give local jobs. I’m talking about corporations like Wal-Mart and McDonald’s and so on. But the real truth of the matter is that they’re simply exporting money and resources from each locality and that they are going to corporate offshore accounts, certainly out of the communities. So, unfortunately, cities become looking the same particularly when these transnational corporations in a sense plant or seed, you know, these very similar-looking structures. So, you go to McDonald’s anywhere in the world. You go to [Hallean] anywhere in the world. You know, it’s a sign of mass marketing, mass consumption, mass approach, really, to consumption. I think that’s the thing about sameness.
So, we’ve got to keep local cities vibrant by really restoring our local traditions; use local building styles, local materials, keep ethnic diversity active through art, music, dance and theater.
The other big thing, I think, is to return cities to a sense of human scale. That’s something that the corporate footprint, which is so clumsy, doesn’t really respect. I mean why is it that so many American tourists love to come to Europe? Well, they love to come to Europe because there is this richness, this diversity of local special environments; local special culture. Yeah, I think resisting this onslaught from the transnational trend, that’s the way to go for it.
by Brian J. Weller
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